Laura and Ismael
your professional private guides
in Florence

Our names are Laura Berti and Ismael Penedo. We both are licensed authorized Tour Guides, but above all, we are two close friends who share the same passion for our work and our city. Our years guiding visitors through the wonders of the city together with our studies and education have given us a solid background in art and history, but what we also like you to enjoy the local culture, feel the city as an insider and discover its spirit. Let’s explore and see Florence our way: we promise that you’ll fall in love with our city.

Laura is a local professional Tour Guide, born and living in Florence, a proud, authentic Florentine for many generations who knows every hidden spot of her city. Laura gives tours in English, French and Italian.
ph.+39 333 8007390 •

Ismael was born in Guatemala, who considers himself as an “adopted” Florentine having lived most of his life in Florence and its beautiful countryside. Like Laura, he shares the same passion for the wonderful “cradle of the Renaissance”. Ismael gives tours in English, Spanish, and Italian.
Contacts: ph. +39 338 9598293 •


We design and organize private tours for individuals, families, groups, and incentives according to our key-words:

  • tailor-made experiences
  • reliable network of partnerships
  • top quality level
  • total customer care

On our website, you wíll find some suggestions of possible itineraries but bear in mind that we’re always ready to listen to your interests and needs to help you create your own memorable experience.


We design tourism experiences, which translates into meticulous attention towards detail.
Our goal is to provide you with unforgettable memories to take back home along with your pictures. That’s why our main objective is customization: we love to acknowledge your needs and interests first so we can offer tailor-made experiences. Your satisfaction makes our happiness and pride.


We believe that being passionate about our work truly makes a difference.
We strongly believe that the sense of beauty, art, and culture in all its forms is a way to bring people from all walks of life together.
We are aware of how lucky we are living in Florence, one of the most romantic and beautiful cities in the world, and feel highly committed to sharing all this beauty with you in the most enjoyable and friendly manner.